{CREDITS}Client—Wildlife Conservation Society; Marketing/Writer—Denise Bealin; Design: Meryl Randman
Description of images: This piece is a self-mailer. The top image is the outside of the folded bill stuffer. The bottom image is what you see when the bill stuffer is open. The bottom half of this opened view is the pouch of the reply envelope.
Outside of Bill Stuffer
1. Solid red color and big “FREE” on outside gets your attention.
2. All the free items are simply and clearly stated
3. People tend to like tigers and the image can give a emotional response
Inside of Bill Stuffer
1. Numbering is a great tool to help the eye easily read through