1. Piece does an excellent job of communicating a lengthy list of benefits by condensing them into short, targeted, quickly read lists.
2. Excellent use of the hottest hot-button word in the English language — FREE — throughout the piece.
3. Great branding: use of logos, tiger, paw prints all link back to corporate conservation mission. Recipient knows who this piece is from and what that organization is all about.
4. GREAT instructions for prospective member which are numbered so they know what to do and when.
5. A lot accomplished in one very small (and inexpensive) piece.