Get ready! It will be here before you know it! For what, you ask? Above is how much time we have left until it’s 2017.
Did this clock get your attention? Countdown clocks get results in emails and on landing pages. They engage the recipient/viewer and help create a sense of urgency for whatever event or product offer you’re promoting.
What’s unique about this clock is that, whenever you open an email or view a landing page you get the exact time before the event — providing real-time incentive to act.
NFL Big Win: One example of where the countdown clock was very effective was for the NFL, according to Marketing Sherpa. The NFL placed a countdown clock in their email newsletter, and it increased open rates by 121% and clickthroughs by 26%. Not only that, but people kept going back to it to see when the next game was. A marketer’s dream!! (I can forward the report to you, if you’d like.)
That said, what better holiday to test a countdown clock than Christmas — especially when it’s 4, 3, or 2 weeks before the big event! And don’t forget to put some timely visuals in your print campaigns, too: Use a picture of a clock, with appropriate copy. Or show a calendar with the holiday date circled. These are classic tactics that continue to perform well.
Let me know if I can be of assistance. Now, how much time until the weekend?