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Direct response marketing has always been about communicating DIRECTLY with the consumer, and driving quantifiable results that can be tracked and analyzed. Mail has long been the most effective avenue for direct response marketing, but with the explosion of the internet, direct response advertising has now grown to include integrated platforms of mail, email, web, and a host of other interactive mediums. No matter how complex the marketing plan, today's multi-touch direct response campaigns are all originally inspired by mail. This blog focuses on the creative component. Look around -- perhaps you too can be inspired by mail. Enjoy!