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Barcodes are a great design element for direct mail

Barcodes are a great design element for direct mail

By Meryljr on 07/18/2011

Here’s a piece I designed for Newsweek. Very basic, but take note of the barcodes that I circled in red. They are an important design element of the piece. It makes the form worth something more. It’s saying this is a special access form, and your so lucky to have received it.  BTW, the barcodes […]

Posted in Direct Mail, Direct Mail Tip, Order Form | Tagged barcodes, direct mail

Are Bigger Postcards Better?

Are Bigger Postcards Better?

By Meryljr on 02/10/2011

Are mailing oversize postcards worth the additional expense? Oversize postcards stand out more in the mailbox. But are they really more effective than smaller postcards? Read more about this here.

Posted in Direct Mail, Postcards | Tagged direct mail, Oversized postcards

An Easy Trick to check U.S. Letter Mail Aspect Ratio

By Meryljr on 01/18/2011

Here is an easy trick to check U.S. letter mail aspect ratio. Just divide the width of your envelope or postcard by the height. If your results are great than 1.3 and less than 2.5 you are good. Why is letter mail aspect ratio important? It’s the key to getting the lowest postage rate, by […]

Posted in Direct Mail, Direct Mail Tip, Postcards | Tagged direct mail, letter aspect ratio, letter sizes, U.S. Mail

Coin Tricks for Direct Mail

By Meryljr on 01/03/2011

Remember getting a letter in the mail with a coin in it? Here’s an article that supports doing that again. http://goo.gl/rfMNY

Posted in Direct Mail | Tagged coin trick, direct mail

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