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Direct response marketing has always been about communicating DIRECTLY with the consumer, and driving quantifiable results that can be tracked and analyzed. Mail has long been the most effective avenue for direct response marketing, but with the explosion of social media, direct response advertising has now grown to include integrated platforms of mail, email, web, and a host of other interactive mediums. No matter how complex the marketing plan, today's multi-touch direct response campaigns are all originally inspired by mail. Our Inspired By Mail blog takes the best of direct response advertising and shows you unique ways to improve the response rates of your campaigns. Enjoy!