To inspire you, here is a card that I created last year that was delivered by email. I found the art on istockphoto.com.
By Meryljr on 11/11/2010
By Meryljr on 11/04/2010
Let’s look at this subject line that I received in an email from an office supply company yesterday:
Hot Deal of the Day Offers Inside + an Exclusive Ink Offer For You!
The first thing that needs to be mentioned about subject lines, they are very important. A good subject line helps get your email noticed and opened.
Here are 3 good copy points regarding the above subject line:
1. “Hot Deal of the Day…” This can be a real motivator to get someone from putting off opening the email. It’s saying it’s today only, so open now or miss out! Always keep in mind, that if someone has a thought about not opening your email in that moment, they may never open it.
2. “…inside…“ This word motivates someone to click to open the email in another way– by saying find out what this mysterious offer is.
3. The word “exclusive … offer for you“. Those are great words. Why? People like to be made to feel special—that they are getting something no one else is. Again this can be a motivator for someone to open the email.
By Meryljr on 10/25/2010
Here’s a good tip regarding inserting long urls (more than 40 characters) into your email. SHORTEN THEM!! Two such websites that can do this for you are: Tiny URL http://tinyurl.com/ and Google URL Shortener http://goo.gl/. The advantage of using Google is that you can track how many people clicked on your link.
By Meryljr on 10/18/2010
Click here http://goo.gl/BVzE
By Meryljr on 09/20/2010
Before sending emails directly from your computer’s mail program, check with your internet provider to see how many people can be sent to at once. Some internet providers put a limit on how many you can send at a given interval (for example only 10 emails every 5 minutes). Therefore you may think you sent out 50 emails but in reality you only sent 10!
By Meryljr on 09/14/2010
Description of images: This piece is a self-mailer. The top image is the outside of the folded bill stuffer. The bottom image is what you see when the bill stuffer is open. The bottom half of this opened view is the pouch of the reply envelope.
Outside of Bill Stuffer
1. Solid red color and big “FREE” on outside gets your attention.
2. All the free items are simply and clearly stated
3. People tend to like tigers and the image can give a emotional response
Inside of Bill Stuffer
1. Numbering is a great tool to help the eye easily read through
By Meryljr on 09/14/2010
1. Piece does an excellent job of communicating a lengthy list of benefits by condensing them into short, targeted, quickly read lists.
2. Excellent use of the hottest hot-button word in the English language — FREE — throughout the piece.
3. Great branding: use of logos, tiger, paw prints all link back to corporate conservation mission. Recipient knows who this piece is from and what that organization is all about.
4. GREAT instructions for prospective member which are numbered so they know what to do and when.
5. A lot accomplished in one very small (and inexpensive) piece.
Posted in Bill Stuffer