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Judging Email Creative Based on “Images Off”

By Meryljr on 04/28/2011

Designer: Meryl Randman; Writer: Patrick Donoghue

Email with Images off -- what is this?

Here are two emails, both with the images off. If you were to click “images on” (show content), the email on the bottom is “prettier”. This fits perfectly into my argument that good design is not always the prettier designed. I would say that the one on top is the better design. The message is clear and direct from the moment the email is opened. No need to turn images on to get a quick positive response.

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Posted in Email Tip | Tagged email creative, show content

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