Here’s a good tip regarding inserting long urls (more than 40 characters) into your email. SHORTEN THEM!! Two such websites that can do this for you are: Tiny URL http://tinyurl.com/ and Google URL Shortener http://goo.gl/. The advantage of using Google is that you can track how many people clicked on your link.
From the inbox to the mailbox—musings on direct mail and email creative
Meryl Randman LLC, offering expert services in:
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- – Graphic Design
- – Copywriting
- – Email/Web Development
- – Direct Response Strategy
