Let’s look at this subject line that I received in an email from an office supply company yesterday:
Hot Deal of the Day Offers Inside + an Exclusive Ink Offer For You!
The first thing that needs to be mentioned about subject lines, they are very important. A good subject line helps get your email noticed and opened.
Here are 3 good copy points regarding the above subject line:
1. “Hot Deal of the Day…” This can be a real motivator to get someone from putting off opening the email. It’s saying it’s today only, so open now or miss out! Always keep in mind, that if someone has a thought about not opening your email in that moment, they may never open it.
2. “…inside…“ This word motivates someone to click to open the email in another way– by saying find out what this mysterious offer is.
3. The word “exclusive … offer for you“. Those are great words. Why? People like to be made to feel special—that they are getting something no one else is. Again this can be a motivator for someone to open the email.