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Curiosity opens the envelope

By Meryljr on 01/06/2011

I recently received this envelope, which looks like a package due to the label and kraft color, from a credit card company in the mail. Upon touching it I felt some padding inside. It certainly piqued my curiosity. Is there something special inside for me? I opened the envelope just to find a prominent credit card offer and some bubble wrap. The package look and bubble wrap was certainly a good idea to get someone to open the envelope. However, the question is was the offer strong enough to get people to act?

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Posted in Direct Mail | Tagged envelopes

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