Comments for Inspired by Mail

Comment on Barcodes are a great design element for direct mail by Judith

Judith — Wed, 28 Sep 2011 11:27:56 +0000

Nice design, Meryl. The bar code does lend a certain air of exclusivity – especially since it’s positioned so near the expiration date. It sort of makes the recipient want to mail it back before then. :D

Comment on Barcodes are a great design element for direct mail by Meryl

Meryl — Mon, 18 Jul 2011 15:02:38 +0000

Hi Lou,
Exclusive is the perfect word to describe faux bar codes. I don’t know of any tests, since my clients are all in agreement that these bar codes are effective in increasing the response rate.

Comment on Barcodes are a great design element for direct mail by Louis Leonardis

Louis Leonardis — Mon, 18 Jul 2011 13:52:59 +0000

Nice Meryl. I’m always trying to persuade our clients to utilize the faux bar codes because they can make the recipient feel more exclusive. Do you have any insights for preventing them from being deleted from a design? Any statistics on a campaign that tested using/not using a faux bar code?

Comment on An Invaluable Book on Form Design by Jimmie Caceres

Jimmie Caceres — Tue, 26 Apr 2011 12:11:36 +0000

First of all I would like to say wonderful blog! I had a quick question that I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your thoughts prior to writing. I have had difficulty clearing my mind in getting my ideas out. I truly do enjoy writing but it just seems like the first 10 to 15 minutes tend to be wasted simply just trying to figure out how to begin. Any recommendations or tips? Kudos!

Comment on How to create an effective email list by Martina Iring

Martina Iring — Wed, 12 Jan 2011 19:38:43 +0000

Thanks for sharing my post Meryl! Appreciate the link love :) Without the relationship, your emails will not have the impact you want (if any!)

Comment on Holiday Card Sent by Email by tammala

tammala — Fri, 17 Dec 2010 16:16:50 +0000

merry christmas