Here’s a simple way to lift email response
Improve response by testing button designs in emails
Barcodes are a great design element for direct mail
Here’s a piece I designed for Newsweek. Very basic, but take note of the barcodes that I circled in red. They are an important design element of the piece. It makes the form worth something more. It’s saying this is a special access form, and your so lucky to have received it. BTW, the barcodes [...]
Judging Email Creative Based on “Images Off”
Here are two emails, both with the images off. If you were to click “images on” (show content), the email on the bottom is “prettier”. This fits perfectly into my argument that good design is not always the prettier designed. I would say that the one on top is the better design. The message is [...]
An Easy Trick to check U.S. Letter Mail Aspect Ratio
Here is an easy trick to check U.S. letter mail aspect ratio. Just divide the width of your envelope or postcard by the height. If your results are great than 1.3 and less than 2.5 you are good. Why is letter mail aspect ratio important? It’s the key to getting the lowest postage rate, by [...]
Read this before purchasing an email list
For those who are contemplating purchasing an email list, you should first read this article http://goo.gl/7gX0Y
Email Tip #2
Here’s a good tip regarding inserting long urls (more than 40 characters) into your email. SHORTEN THEM!! Two such websites that can do this for you are: Tiny URL http://tinyurl.com/ and Google URL Shortener http://goo.gl/. The advantage of using Google is that you can track how many people clicked on your link.
Direct Mail Tip #1
Here is a good article listing questions to ask when purchasing a mail list. Click here http://goo.gl/BVzE
Email Tip #1
Before sending emails directly from your computer’s mail program, check with your internet provider to see how many people can be sent to at once. Some internet providers put a limit on how many you can send at a given interval (for example only 10 emails every 5 minutes). Therefore you may think you sent [...]
