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Barcodes are a great design element for direct mail

By Meryl on 07/18/2011

Here’s a piece I designed for Newsweek. Very basic, but take note of the barcodes that I circled in red. They are an important design element of the piece. It makes the form worth something more. It’s saying this is a special access form, and your so lucky to have received it. BTW, the barcodes […]

Posted in Direct Mail, Direct Mail Tip, Order Form | Tagged barcodes, direct mail | 4 Responses

Direct response marketing has always been about communicating DIRECTLY with the consumer, and driving quantifiable results that can be tracked and analyzed. Mail has long been the most effective avenue for direct response marketing, but with the explosion of the internet, direct response advertising has now grown to include integrated platforms of mail, email, web, and a host of other interactive mediums. No matter how complex the marketing plan, today's multi-touch direct response campaigns are all originally inspired by mail. This blog focuses on the creative component. Look around -- perhaps you too can be inspired by mail. Enjoy!

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Barcodes are a great design element for direct mail

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