Fundraising

Direct Response in Action

By Meryljr on 10/06/2016

What Happened When I Taught My Nephew 5 Simple Tactics We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish […]

Posted in Direct Mail, Email, Fundraising | Leave a response

{CREDITS}Client—Wildlife Conservation Society; Marketing/Writer—Denise Bealin; Design: Meryl Randman

WCS Bill Stuffer

By Meryljr on 09/14/2010

Description of images: This piece is a self-mailer. The top image is the outside of the folded bill stuffer. The bottom image is what you see when the bill stuffer is open. The bottom half of this opened view is the pouch of the reply envelope. Outside of Bill Stuffer 1. Solid red color and big […]

Posted in Bill Stuffer, Direct Mail, Fundraising | Leave a response

Direct response marketing has always been about communicating DIRECTLY with the consumer, and driving quantifiable results that can be tracked and analyzed. Mail has long been the most effective avenue for direct response marketing, but with the explosion of the internet, direct response advertising has now grown to include integrated platforms of mail, email, web, and a host of other interactive mediums. No matter how complex the marketing plan, today's multi-touch direct response campaigns are all originally inspired by mail. This blog focuses on the creative component. Look around -- perhaps you too can be inspired by mail. Enjoy!

Fundraising

Direct Response in Action

WCS Bill Stuffer

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