How Cubism Is Like Direct Mail
Cubism and Direct Mail both utilize a multiple perspective approach with similar outcomes
Direct Response in Action
What Happened When I Taught My Nephew 5 Simple Tactics We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish […]
Tips from the trenches to lift your open and click-through rates
Tips to improve your email creative
Email and Direct Mail: How to team them up to raise response
When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. Here’s how: Email first, followed by direct mail Time Inc. sent prospects an email announcing a special subscription discount offer that was coming in the mail soon. The […]
