Email

Direct Response in Action

Direct Response in Action

What Happened When I Taught My Nephew 5 Simple Tactics We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish […]

Tips from the trenches to lift your open and click-through rates

Tips from the trenches to lift your open and click-through rates

About spam words and preheaders

Tips from the trenches to lift your open and click-through rates

Tips to improve your email creative

Email and Direct Mail:  How to team them up to raise response

Email and Direct Mail: How to team them up to raise response

When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. Here’s how: Email first, followed by direct mail Time Inc. sent prospects an email announcing a special subscription discount offer that was coming in the mail soon. The […]