Judging Email Creative Based on “Images Off”
Here are two emails, both with the images off. If you were to click “images on” (show content), the email on the bottom is “prettier”. This fits perfectly into my argument that good design is not always the prettier designed. I would say that the one on top is the better design. The message is [...]
A fun look at email oversending
Fun! This comic strip, created by Brad Colbow reflects how people will feel if they receive too many emails from a specific company. To see more of Brad’s work go to http://bradcolbow.com/archive/ .
How to create an effective
email list
From time to time clients tell me they would like to send out an email to get new customers. I ask them about their email list and they tell me they are going to purchase one or they have been compiling a list of names. Of course you can send out an email from a [...]
Create art from your email
Email can now be used as a medium to create animations with audio. I don’t agree with the name of the domain, but here is the site — spamrecycling.com. It’s free and fun to use. Above is an image created from an email that I received.
Simple ways to optimize your
email results
Campaign monitor has a blog posting titled 3 Simple Ways to Optimize Your Email Campaign Results. I encourage you to read it. Here is the link http://goo.gl/1dPDT. The author of the post talks about and shows examples of 1. A/B splits (If you don’t know what this is click here) 2. Subject lines 3. Using [...]
Read this before purchasing an email list
For those who are contemplating purchasing an email list, you should first read this article http://goo.gl/7gX0Y
Take Your Email for a Test Drive
Litmus is a service that tests your emails to see how they are displaying in different email clients. 33 to be exact. Today, December 14, they are offering this service for free. It’s very easy to use after you sign up. All you have to do is send an email to an address that Litmus [...]
Email Tip — How to get a higher open rate
Keep your subject lines to 50 characters or less. According to Marketing Sherpa 2008, these emails have open rates that are 12.5% higher than those with 50 or more characters.
Holiday Card Sent by Email
To inspire you, here is a card that I created last year that was delivered by email. I found the art on istockphoto.com.
Email — A Close Look at a
Subject line
Let’s look at this subject line that I received in an email from an office supply company yesterday: Hot Deal of the Day Offers Inside + an Exclusive Ink Offer For You! The first thing that needs to be mentioned about subject lines, they are very important. A good subject line helps get your email [...]
