Tips from the trenches to lift your open and click-through rates
Tips to improve your email creative
Here’s a simple way to lift email response
Improve response by testing button designs in emails
Judging Email Creative Based on “Images Off”
Here are two emails, both with the images off. If you were to click “images on” (show content), the email on the bottom is “prettier”. This fits perfectly into my argument that good design is not always the prettier designed. I would say that the one on top is the better design. The message is […]
Email Tip #2
Here’s a good tip regarding inserting long urls (more than 40 characters) into your email. SHORTEN THEM!! Two such websites that can do this for you are: Tiny URL http://tinyurl.com/ and Google URL Shortener http://goo.gl/. The advantage of using Google is that you can track how many people clicked on your link.
Email Tip #1
Before sending emails directly from your computer’s mail program, check with your internet provider to see how many people can be sent to at once. Some internet providers put a limit on how many you can send at a given interval (for example only 10 emails every 5 minutes). Therefore you may think you sent […]
