Direct Mail

A One-Minute Critique

A One-Minute Critique

Samples of effective direct response tactics.

Don't Litter Between 11AM-12:30PM?

Don’t Litter Between 11AM-12:30PM?

Why these 3C’s — Context, Conciseness and Clarity are so important in all creative

Ugly and Unorganized Worked!

Ugly and Unorganized Worked!

The artist and organizer in me is always looking for ways to make things attractive and neat. But if there is one thing that I learned over my years as a Creative Director specializing in direct mail, pretty and organized is not always what gets the highest response. Years ago when I worked at Time‘s […]

New USPS Requirements for Folded Self-Mailers

Beginning this month there are new rules from the USPS for Folded Self-Mailers (FSMs), which mail without envelopes. The changes are: 1. SIZE 
Acceptable sizes for FSMs are 4-1/4” x 6” up to 6-1/8” x 10-1/2”.
 Previously, the largest dimension was 11-1/2”. 2. SETUP All FSMs must open at the top and fold at the bottom.  […]

50 folds in 120 seconds

See Kit Hinrichs do 50 folds in 120 seconds to the tune of the William Tell Overture. Click here.

{CREDITS}Client—Wildlife Conservation Society; Marketing/Writer—Denise Bealin; Design: Meryl Randman

WCS Bill Stuffer

Description of images: This piece is a self-mailer.  The top image is the outside of the folded bill stuffer. The bottom image is what you see when the bill stuffer is open. The bottom half of this opened view is  the pouch of the reply envelope. Outside of Bill Stuffer 1. Solid red color and big […]