By Meryl on 11/07/2013
Samples of effective direct response tactics.
By Meryl on 07/30/2013
Why these 3C’s — Context, Conciseness and Clarity are so important in all creative
By Meryl on 01/23/2013
The artist and organizer in me is always looking for ways to make things attractive and neat. But if there is one thing that I learned over my years as a Creative Director specializing in direct mail, pretty and organized is not always what gets the highest response. Years ago when I worked at Time‘s […]
By Meryl on 01/08/2013
Beginning this month there are new rules from the USPS for Folded Self-Mailers (FSMs), which mail without envelopes. The changes are: 1. SIZE Acceptable sizes for FSMs are 4-1/4” x 6” up to 6-1/8” x 10-1/2”. Previously, the largest dimension was 11-1/2”. 2. SETUP All FSMs must open at the top and fold at the bottom. […]
By Meryl on 07/18/2011
Here’s a piece I designed for Newsweek. Very basic, but take note of the barcodes that I circled in red. They are an important design element of the piece. It makes the form worth something more. It’s saying this is a special access form, and your so lucky to have received it. BTW, the barcodes […]
By Meryl on 04/20/2011
The Post Office was retiring the Postnet barcode in May 2011, replacing it with Intelligent Mail barcode. They are now relaxing some of the requirements. Postnet barcode will still be allowed for Business Reply Mail, Automation Discounts and Confirm Service. To learn more go to: http://goo.gl/96KFs
By Meryl on 03/27/2011
Coupons are effective. Consider these points from http://smallbusinessbonfire.com/blog: 1. Coupons are time-based and encourage fast action. 2. Coupons offer an immediate benefit. 3. Coupons can push on-the-fence purchasers toward making a purchase. 4. Coupons can give previous purchasers a reason to purchase again. 5. The success of your coupons can […]
By Meryl on 03/02/2011
See Kit Hinrichs do 50 folds in 120 seconds to the tune of the William Tell Overture. Click here.
By Meryl on 02/10/2011
Are mailing oversize postcards worth the additional expense? Oversize postcards stand out more in the mailbox. But are they really more effective than smaller postcards? Read more about this here.
By Meryl on 02/03/2011
Forms are an integral part of business communication but “…if a form is too complicated, confusing or obscure, it can become a barrier to clear communication, wasting time and money and potentially harming the publics perception of a business or brand.” Here is a book that proves to be an invaluable resource for creating clear, […]
By Meryl on 01/18/2011
Here is an easy trick to check U.S. letter mail aspect ratio. Just divide the width of your envelope or postcard by the height. If your results are great than 1.3 and less than 2.5 you are good. Why is letter mail aspect ratio important? It’s the key to getting the lowest postage rate, by […]
By Meryl on 01/06/2011
I recently received this envelope, which looks like a package due to the label and kraft color, from a credit card company in the mail. Upon touching it I felt some padding inside. It certainly piqued my curiosity. Is there something special inside for me? I opened the envelope just to find a prominent credit […]