By Meryljr on 10/29/2015
Top 3 Reasons for Charts Did this chart catch your eye?Today, you may have just a few seconds — maybe less — to grab someone’s attention. Charts (pie, line, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them […]
By Meryljr on 04/23/2015
When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. Here’s how: Email first, followed by direct mail Time Inc. sent prospects an email announcing a special subscription discount offer that was coming in the mail soon. The […]
By Meryljr on 10/07/2014
Countdown clocks for emails and landing pages helps increase response
By Meryljr on 06/26/2014
Sending a quality Thank You note can improve response and or amount of donations.
Posted in Direct Mail
By Meryljr on 11/07/2013
Samples of effective direct response tactics.
By Meryljr on 07/30/2013
Why these 3C’s — Context, Conciseness and Clarity are so important in all creative
By Meryljr on 04/04/2013
People look quickly at their inboxes, and scan subject lines. Therefore just a subject line can bring in sales.
By Meryljr on 01/23/2013
The artist and organizer in me is always looking for ways to make things attractive and neat. But if there is one thing that I learned over my years as a Creative Director specializing in direct mail, pretty and organized is not always what gets the highest response. Years ago when I worked at Time‘s […]
By Meryljr on 01/08/2013
Beginning this month there are new rules from the USPS for Folded Self-Mailers (FSMs), which mail without envelopes. The changes are: 1. SIZE Acceptable sizes for FSMs are 4-1/4” x 6” up to 6-1/8” x 10-1/2”. Previously, the largest dimension was 11-1/2”. 2. SETUP All FSMs must open at the top and fold at the bottom. […]
By Meryljr on 07/18/2011
Here’s a piece I designed for Newsweek. Very basic, but take note of the barcodes that I circled in red. They are an important design element of the piece. It makes the form worth something more. It’s saying this is a special access form, and your so lucky to have received it. BTW, the barcodes […]
By Meryljr on 03/27/2011
Coupons are effective. Consider these points from http://smallbusinessbonfire.com/blog: 1. Coupons are time-based and encourage fast action. 2. Coupons offer an immediate benefit. 3. Coupons can push on-the-fence purchasers toward making a purchase. 4. Coupons can give previous purchasers a reason to purchase again. 5. The success of your coupons can […]