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By Meryljr on 07/18/2011
Here’s a piece I designed for Newsweek. Very basic, but take note of the barcodes that I circled in red. They are an important design element of the piece. It makes the form worth something more. It’s saying this is a special access form, and your so lucky to have received it. BTW, the barcodes […]
Posted in Direct Mail, Direct Mail Tip, Order Form | Tagged barcodes, direct mail
By Meryljr on 01/18/2011
Here is an easy trick to check U.S. letter mail aspect ratio. Just divide the width of your envelope or postcard by the height. If your results are great than 1.3 and less than 2.5 you are good. Why is letter mail aspect ratio important? It’s the key to getting the lowest postage rate, by […]
Posted in Direct Mail, Direct Mail Tip, Postcards | Tagged direct mail, letter aspect ratio, letter sizes, U.S. Mail
By Meryljr on 10/18/2010
Here is a good article listing questions to ask when purchasing a mail list. Click here http://goo.gl/BVzE
Posted in Direct Mail Tip | Tagged mail list