Ugly and Unorganized Worked!
The artist and organizer in me is always looking for ways to make things attractive and neat. But if there is one thing that I learned over my years as a Creative Director specializing in direct mail, pretty and organized is not always what gets the highest response. Years ago when I worked at Time‘s [...]
5 Reasons to Use Coupons
Coupons are effective. Consider these points from http://smallbusinessbonfire.com/blog: 1. Coupons are time-based and encourage fast action. 2. Coupons offer an immediate benefit. 3. Coupons can push on-the-fence purchasers toward making a purchase. 4. Coupons can give previous purchasers a reason to purchase again. 5. The success of your coupons can [...]
Holiday Card Also Used as
a Wine Label
Here is a holiday card that also doubled as a wine label. If you want to create your own wine label from your holiday card, use a two-sided adhesive paper to adhere it. One that is very good, but leaves no margin for error is called twin tack. (To remove the wine manufacturer’s label, soak [...]
