4 responses to “Barcodes are a great design element for direct mail”

  1. Louis Leonardis

    Nice Meryl. I’m always trying to persuade our clients to utilize the faux bar codes because they can make the recipient feel more exclusive. Do you have any insights for preventing them from being deleted from a design? Any statistics on a campaign that tested using/not using a faux bar code?

  2. Judith

    Nice design, Meryl. The bar code does lend a certain air of exclusivity – especially since it’s positioned so near the expiration date. It sort of makes the recipient want to mail it back before then. :D

  3. Julia

    Glad I met you last night. This looks like a really helpful blog.

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