Here’s a simple way to lift email response

Improve response by testing button designs in emails

Ugly and Unorganized Worked!

Ugly and Unorganized Worked!

The artist and organizer in me is always looking for ways to make things attractive and neat. But if there is one thing that I learned over my years as a Creative Director specializing in direct mail, pretty and organized is not always what gets the highest response. Years ago when I worked at Time‘s […]

New USPS Requirements for Folded Self-Mailers

Beginning this month there are new rules from the USPS for Folded Self-Mailers (FSMs), which mail without envelopes. The changes are: 1. SIZE 
Acceptable sizes for FSMs are 4-1/4” x 6” up to 6-1/8” x 10-1/2”.
 Previously, the largest dimension was 11-1/2”. 2. SETUP All FSMs must open at the top and fold at the bottom.  […]