Meryl
Curiosity opens the envelope
I recently received this envelope, which looks like a package due to the label and kraft color, from a credit card company in the mail. Upon touching it I felt some padding inside. It certainly piqued my curiosity. Is there something special inside for me? I opened the envelope just to find a prominent credit [...]
Positive Change at the Post Office
U.S. Postal Service expands direct-mail simplified addressing. What does that mean to small businesses? As quoted from the press release —It “enables business mailers, in most instances, to conveniently address mailpieces to ‘Postal Customer’ when complete coverage on any designated delivery route is intended.” This can translate into savings if a business is trying to [...]
Coin Tricks for Direct Mail
Remember getting a letter in the mail with a coin in it? Here’s an article that supports doing that again. http://goo.gl/rfMNY
Simple ways to optimize your
email results
Campaign monitor has a blog posting titled 3 Simple Ways to Optimize Your Email Campaign Results. I encourage you to read it. Here is the link http://goo.gl/1dPDT. The author of the post talks about and shows examples of 1. A/B splits (If you don’t know what this is click here) 2. Subject lines 3. Using [...]
Read this before purchasing an email list
For those who are contemplating purchasing an email list, you should first read this article http://goo.gl/7gX0Y
Take Your Email for a Test Drive
Litmus is a service that tests your emails to see how they are displaying in different email clients. 33 to be exact. Today, December 14, they are offering this service for free. It’s very easy to use after you sign up. All you have to do is send an email to an address that Litmus [...]
Email Tip — How to get a higher open rate
Keep your subject lines to 50 characters or less. According to Marketing Sherpa 2008, these emails have open rates that are 12.5% higher than those with 50 or more characters.
Holiday Card Also Used as
a Wine Label
Here is a holiday card that also doubled as a wine label. If you want to create your own wine label from your holiday card, use a two-sided adhesive paper to adhere it. One that is very good, but leaves no margin for error is called twin tack. (To remove the wine manufacturer’s label, soak [...]
Same Holiday Card as Below Except this is Printed and Mailed
Description: Left: Front of card. Right: Inside of card. This is the printed version of the holiday card that I sent out by email below. I printed it on on my own printer with a beautiful imported paper that I purchased online at www.atlanticpapers.com. If you decide that you would like to try this yourself, [...]
Holiday Card Sent by Email
To inspire you, here is a card that I created last year that was delivered by email. I found the art on istockphoto.com.
Email — A Close Look at a
Subject line
Let’s look at this subject line that I received in an email from an office supply company yesterday: Hot Deal of the Day Offers Inside + an Exclusive Ink Offer For You! The first thing that needs to be mentioned about subject lines, they are very important. A good subject line helps get your email [...]
