Meryljr
Tips from the trenches to lift your open and click-through rates
Tips to improve your email creative
How to Stand Out with More Visual Promotions
Top 3 Reasons for Charts Did this chart catch your eye?Today, you may have just a few seconds — maybe less — to grab someone’s attention. Charts (pie, line, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them […]
Email and Direct Mail: How to team them up to raise response
When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. Here’s how: Email first, followed by direct mail Time Inc. sent prospects an email announcing a special subscription discount offer that was coming in the mail soon. The […]
Timely Message
Countdown clocks for emails and landing pages helps increase response
A Great Thank You Delivers
Sending a quality Thank You note can improve response and or amount of donations.
Don’t Litter Between 11AM-12:30PM?
Why these 3C’s — Context, Conciseness and Clarity are so important in all creative
Unopened Email Can Bring In Sales
People look quickly at their inboxes, and scan subject lines. Therefore just a subject line can bring in sales.
Here’s a simple way to lift email response
Improve response by testing button designs in emails
Ugly and Unorganized Worked!
The artist and organizer in me is always looking for ways to make things attractive and neat. But if there is one thing that I learned over my years as a Creative Director specializing in direct mail, pretty and organized is not always what gets the highest response. Years ago when I worked at Time‘s […]