Meryl is a Creative Director/Designer/Web Designer and copy-composer, who runs her own studio in NYC that creates profitable creative materials for direct, email and online marketers. Some of her clients past and present include Condé Nast Publications, Crain’s Communications, Martha Stewart Living and The Wildlife Conservation Society. You can find her on the web at merylrandman.com.
By Meryljr on 10/29/2015
Top 3 Reasons for Charts Did this chart catch your eye?Today, you may have just a few seconds — maybe less — to grab someone’s attention. Charts (pie, line, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them […]
By Meryljr on 04/23/2015
When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. Here’s how: Email first, followed by direct mail Time Inc. sent prospects an email announcing a special subscription discount offer that was coming in the mail soon. The […]
By Meryljr on 10/07/2014
Countdown clocks for emails and landing pages helps increase response
By Meryljr on 06/26/2014
Sending a quality Thank You note can improve response and or amount of donations.
Posted in Direct Mail
By Meryljr on 03/27/2014
Examples of a responsive email
By Meryljr on 11/07/2013
Samples of effective direct response tactics.
By Meryljr on 07/30/2013
Why these 3C’s — Context, Conciseness and Clarity are so important in all creative
By Meryljr on 04/04/2013
People look quickly at their inboxes, and scan subject lines. Therefore just a subject line can bring in sales.
By Meryljr on 02/13/2013
Improve response by testing button designs in emails
By Meryljr on 01/23/2013
The artist and organizer in me is always looking for ways to make things attractive and neat. But if there is one thing that I learned over my years as a Creative Director specializing in direct mail, pretty and organized is not always what gets the highest response. Years ago when I worked at Time‘s […]
By Meryljr on 01/08/2013
Beginning this month there are new rules from the USPS for Folded Self-Mailers (FSMs), which mail without envelopes. The changes are: 1. SIZE Acceptable sizes for FSMs are 4-1/4” x 6” up to 6-1/8” x 10-1/2”. Previously, the largest dimension was 11-1/2”. 2. SETUP All FSMs must open at the top and fold at the bottom. […]
By Meryljr on 07/18/2011
Here’s a piece I designed for Newsweek. Very basic, but take note of the barcodes that I circled in red. They are an important design element of the piece. It makes the form worth something more. It’s saying this is a special access form, and your so lucky to have received it. BTW, the barcodes […]