Meryl is a Creative Director/Designer/Web Designer and copy-composer, who runs her own studio in NYC that creates profitable creative materials for direct, email and online marketers. Some of her clients past and present include Condé Nast Publications, Crain’s Communications, Martha Stewart Living and The Wildlife Conservation Society. You can find her on the web at merylrandman.com.
By Meryljr on 10/06/2016
What Happened When I Taught My Nephew 5 Simple Tactics We all know that direct response isn’t child’s play. It’s hard work. Nevertheless, if you keep just a few things in mind, even a novice can make a difference — and the story of my teenage nephew, Ian, and what he was able to accomplish […]
By Meryljr on 06/21/2016
About spam words and preheaders
By Meryljr on 02/22/2016
Tips to improve your email creative
By Meryljr on 10/29/2015
Top 3 Reasons for Charts Did this chart catch your eye?Today, you may have just a few seconds — maybe less — to grab someone’s attention. Charts (pie, line, bar, and others) are proven attention-winners. Of course, they’re perfect for presentation of data. But, with a little creative flair, you can also employ them […]
By Meryljr on 04/23/2015
When email and direct mail join forces, their combined strengths can really put some POW in your response rates and give your business or nonprofit greater ROI. Here’s how: Email first, followed by direct mail Time Inc. sent prospects an email announcing a special subscription discount offer that was coming in the mail soon. The […]
By Meryljr on 10/07/2014
Countdown clocks for emails and landing pages helps increase response
By Meryljr on 06/26/2014
Sending a quality Thank You note can improve response and or amount of donations.
Posted in Direct Mail
By Meryljr on 03/27/2014
Examples of a responsive email
By Meryljr on 11/07/2013
Samples of effective direct response tactics.
By Meryljr on 07/30/2013
Why these 3C’s — Context, Conciseness and Clarity are so important in all creative
By Meryljr on 04/04/2013
People look quickly at their inboxes, and scan subject lines. Therefore just a subject line can bring in sales.