About

INSPIRED BY MAIL is hosted by Meryl Randman, a creative and visual strategist.
Meryl
Meryl is a principal at an agency in NYC that for the past 15 years has created profitable direct mail, email and online materials for medium to large size companies. Some of her clients past and present include Condé Nast Publications, Crain’s Communications, Martha Stewart Living, and The Wildlife Conservation Society. You can find her on the web at vizhuhn.com.

Direct response marketing has always been about communicating DIRECTLY with the consumer, and driving quantifiable results that can be tracked and analyzed. Mail has long been the most effective avenue for direct response marketing, but with the explosion of social media, direct response advertising has now grown to include integrated platforms of mail, email, web, and a host of other interactive mediums. No matter how complex the marketing plan, today's multi-touch direct response campaigns are all originally inspired by mail. Our Inspired By Mail blog takes the best of direct response advertising and shows you unique ways to improve the response rates of your campaigns. Enjoy!

About

LATEST POSTS SENT TO YOUR:

Search