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5 Reasons to Use Coupons

By Meryljr on 03/27/2011

Coupon image

Coupons are effective.

Consider these points from http://smallbusinessbonfire.com/blog:

1.    Coupons are time-based and encourage fast action.
2.    Coupons offer an immediate benefit.
3.    Coupons can push on-the-fence purchasers toward making a purchase.
4.    Coupons can give previous purchasers a reason to purchase again.
5.    The success of your coupons can be measured and tracked.

When considering creative there are certain design elements that scream out “This is a coupon”.

1. A dashed rectangular frame. Especially with the word save in it.

2. Small scissors touching the border

3. Layout placement—

• Traditional media such as ads and inserts in a corner of a page for easy cutting (or tearing).

• In direct mail I opt for a separate buckslip.

• For email, placement it’s best on the top portion so it is seen as soon as the email is opened.

4. A gift card look

Can you think of anything else?

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Posted in Direct Mail, Looking at Design | Tagged Coupons, design elements, reasons to use coupons

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